Awards to Be Announced On May 16, 2008 as Part of New York Photo Festival - The First International Level Photography Festival Based In the US,

New York, NY, May 7, 2008 - PhotoShelter Inc., the leading online destination where more than 30,000 professional and amateur photographers find tools and opportunities for selling their work, today announced that it will participate as a technology sponsor for the New York Photo Awards, the official awards of the New York Photo Festival. Honoring talented photographers from all over the world whose work breaks new ground visually, intellectually and aesthetically, the New York Photo Awards is a celebration of outstanding achievements in the world of contemporary photography. As part of PhotoShelter's sponsorship of the event, the PhotoShelter Personal Archive will be used to store each photographer's images, distribute galleries to jury members, support the process of filtering and the ultimate selection of winning images. The Personal Archive is PhotoShelter's solution that allows photographers to archive, organize, distribute and sell their images online with powerful tools including slideshows, lightboxes, ecommerce capabilities, and website customization.

The awards ceremony will take place on May 16, 2008, in the St. Ann's Theater space in DUMBO, Brooklyn and will feature guest speakers and the presentation of awards to sixteen category winners and thirty-two honorable mentions. The winners will be selected by the New York Photo Festival jury, which includes PhotoShelter Director of Photography Meagan Ziegler-Haynes among several distinguished photo industry veterans. Winners will be publicly recognized before an audience of peers and industry luminaries.

"We are honored to support the New York Photo Awards as a technology sponsor, and to be a part of this groundbreaking new photography festival," said PhotoShelter CEO Allen Murabayashi. "The New York Photo Festival is a perfect fit for us. Archiving and distributing thousands of images to judges across the world helps showcase the rich features and dependability of our Personal Archive product. And, the event's focus on the hottest trends in contemporary photography makes it a good match for The PhotoShelter Collection - our stock photography marketplace - where we too recognize the creative vision of independent photographers and aim to push the boundaries of what is typically considered stock photography."

"PhotoShelter's Personal Archive technology platform was a dream come true," said Frank Evers, Chairman and Founder of the New York Photo Awards. "Without this easy-to-use yet powerful platform, we would not have been able to sort through and judge more than 10,000 images which were submitted for the New York Photo Awards. Cool technology and a savvy technology partner to boot. We are thrilled to be partnering with them on the New York Photo Awards 2008."

Founded by Daniel Power and Frank Evers, and a joint initiative of powerHouse Books and VII Photo Agency, the New York Photo Festival will be the first international-level photography festival based in the U.S. For the inaugural edition of this annual event, to be held May 14 through18, 2008, a group of internationally respected curators have been selected to deliver their personal vision of the newest and most important trends in contemporary photography. These curators include Magnum photographer Martin Parr, The New York Times Magazine picture editor Kathy Ryan, Lesley A. Martin of the Aperture Foundation, and Tim Barber of tinyvices.com. In addition to the curated pavilions, the Festival will offer visitors an extensive range of activities that will generate dialogue and buzz among all the communities of photo professionals, amateurs, students and aficionados of art and culture, including seminars, portfolio reviews, slide shows, book signings, photographic workshops, live performances and events and a gallery row. More info about the event can be found at www.nyphotofestival.com.

PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.

Over 50,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing website. A true solution designed to make the business of photography easier to manage - PhotoShelter offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit www.photoshelter.com.