Email Marketing for Photographers: PhotoShelter and Emma Release New Free Business Guide

PhotoShelter and Emma release new free guide with tips to grow a photography business through email marketing

New York, NY, November 15, 2012 - PhotoShelter (http://www.photoshelter.com), PhotoShelter, the worldwide leader in photography portfolio websites, sales, and marketing tools for photographers, today published a new free educational guide, Email Marketing for Photographers. This guide offers in-depth advice to help photographers attract more clients via email and grow their business, plus insights from leading photographers who successfully use email campaigns to stand out and generate more work. Email Marketing for Photographers can be downloaded directly here: http://bit.ly/photoemailmkt

Photoshelter releases this guide in partnership with Emma (http://www.myemma.com), a web-based email marketing service that helps businesses of all sizes -- including photographers and designers -- create, send and track stylish email newsletters and more.

Email Marketing for Photographers coaches photographers on the do's and don'ts of email marketing, including the best ways to engage an audience and get noticed by potential clients. The guide also offers example email promotions and newsletters from experienced photographers who've mastered email marketing to showcase their photography brand and bring in real business as a result.

Email Marketing for Photographers provides additional insights including:

• 8 email marketing tips direct from photo buyers
• 10 questions to ask before hitting send
• A list of email service providers, what they cost, and how to pick one
• Tips to engage an audience and establish a consistent brand

Email Marketing for Photographers is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 23 educational guides including topics such as social media, search engine optimization, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 74,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website.

A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter, visit http://www.photoshelter.com.

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