deborah [at] photoshelter [dot] com
suzanne [at] matick [dot] net
Assure that Every Photographer's Image Gets Its Credit
Partnership gives photographers access to PicScout technology; provides a clear path to license PhotoShelter images no matter where they reside online
New York, NY and Silicon Valley,
Calif. - February 18, 2010 - PicScout, the worldwide standard for
image credit, information, and commerce, and PhotoShelter, the leader
in websites and online tools for serious photographers, today announced
a partnership to automatically include PhotoShelter photographers'
images in the PicScout ImageIRC(TM) (index, registry and connection platform).
This partnership gives individual photographers access to the same powerful
PicScout technology used by major image libraries worldwide, enabling
them to connect with more image buyers and ensure critical metadata
remains accessible to image users anywhere online.
Once included in PicScout's ImageIRC,
PhotoShelter photographers' images will be identified by PicScout's
ImageExchange(TM) add-on which populates an (i) icon on images wherever
they are used online. This universally recognized (i) icon provides
valuable information to image users while they're searching for new
images to license or purchase, and in one click provides a direct connection
back to the PhotoShelter photographer's e-commerce page to facilitate
legitimate image sales. Kicking off the partnership will include initially
enrolling eight million publicly available and priced PhotoShelter images
in the PicScout ImageIRC, complete with identification and ownership
information that allows for immediate transactions.
"Our partnership with PicScout
gives our photographers a truly tangible way to increase image sales
by allowing their images to be identified with PicScout's ImageExchange.
When image users encounter one of our photographer's images online,
whether it be via a search engine, at a content website, or wherever
an image resides, the user will be provided a very obvious link directly
back to the photographer's e-commerce enabled site on PhotoShelter,"
said PhotoShelter CEO Allen Murabayashi. "With PicScout, our photographers
not only will enjoy a new channel for image buyers to discover and license
their work, they also are assured that image ownership and attribution
is clearly identified, which provides greater image protection and promotion.
We are proud to be partnered with PicScout in this important endeavor
that brings great value to our current and new photographers."
Serious photographers rely on PhotoShelter
as their complete online solution to display, market, sell, and archive
their photography. During the initial PicScout ImageIRC roll-out period,
compensation to PicScout for image sales derived through the PicScout
ImageExchange will be waived, and all PhotoShelter photographers'
publicly searchable and priced images will be automatically enrolled.
Following the initial trial period, financial terms will be announced
and photographers will have the opportunity to continue or opt-out.
During subsequent phases, PhotoShelter and PicScout will also expand
services to include PicScout's ImageTracker product.
"Our partnership with PhotoShelter
delivers on a promise we made to photographers everywhere to find solutions
for them to participate in the PicScout ImageIRC. During the initial
phase, we are delivering our value proposition for image promotion and
transaction through the highly respected PhotoShelter platform.
We bring strong support to photographers in their ongoing efforts to
secure, identify and equip their images for transaction across the digital
landscape," said PicScout CEO Offir Gutelzon. "PhotoShelter is a
model for how images enrolled in the PicScout ImageIRC can benefit from
PicScout's ImageExchange add-on, which connects image owners with
image buyers through any service or platform."
The many millions of images now available
through PicScout ImageIRC(TM) can be recognized by anyone equipped with
browser add-on. Image buyers, whether they are creative pro, designers
or communication workers using the ImageExchange(TM) browser add-on,
will recognize PhotoShelter enrolled images every time they are online,
whether conducting an image search, browsing at a particular site, or
anywhere on the internet. Wherever they may appear, ImageIRC images
are noted with the universal information symbol, a small encircled "i"
icon. Clicking on the icon reveals a box of metadata where ownership
is identified along with an option to click and transact for use.
Owners and buyers are made aware of each other and connected at the
point of encounter.
PhotoShelter has been educating photographers
in the value of metadata and SEO to maximize the potential for use of
their images, and now offers a suite of tools that help photographers
spread their work online through SEO and social media. In 2009,
61% of image buyers surveyed by PhotoShelter claimed to use search engines
in their efforts to find new photos and photographers.
Enrolled photographers are advised
to promote ImageExchange among their customer bases, so potential buyers
who have installed the free tool will always be able to recognize and
transact for the photographer's work wherever they see it online
Photographers and media are invited
to join a webinar on Tuesday, February 23, 2010 at 3 PM EST, as PhotoShelter
CEO Allen Murabayashi and PicScout CEO Offir Gutelzon will discuss the
complete details of the new partnership, including rollout timing and
future plans. Register here: https://www2.gotomeeting.com/
Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.
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