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Deborah Block
PhotoShelter
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deborah [at] photoshelter [dot] com
PHOTOGRAPHY BUSINESS:
NEW SURVEY RESULTS BY PHOTOSHELTER & AGENCY ACCESS SHARE MARKETING & WEBSITE GUIDANCE FROM 500 GLOBAL IMAGE BUYERS

New York, NY, April 19, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released What Buyers Want from Photographers, a 40 page e-book packed with survey results and insights from image buyers, photo editors, and other creatives who hire photographers and license photography. The new guide is provided for free at http://bit.ly/e7KnG2 in partnership with Agency Access (http://agencyaccess.com), the one stop resource for photographers to effectively promote themselves - from list memberships to direct marketing and specialized consulting services.

What Buyers Want from Photographers is designed to help photographers fine tune their marketing efforts and portfolio website with direct guidance from their potential clients. The survey, conducted in March 2011, received 500 responses from buyers across fields that include advertising, editorial, book publishing, and corporate design.

PhotoShelter and Agency Access have packaged the survey results in a free guide to educate photographers in key photography business areas, including:

  • Photographer marketing - including buyer tips on email and direct mail promos, how buyers use search engines and social media, photo contests, and photography blogs.
  • Portfolio websites - including load time sensitivity, flash slideshows, watermark preferences, background color, and mobile device viewing.
  • Online selling and delivery - including where buyers search for images, pricing preferences and how they prefer to access images following shoots.

In addition to survey data, the guide features several pages of "do this/ don't do this" guidance and quotations obtained from open-ended questions, as well as deeper profiles of several respected survey respondents.

"Photographers work really hard to produce unique, attractive websites and marketing promotions but rarely get feedback from prospective clients about what they're doing right or wrong," said Allen Murabayashi, PhotoShelter CEO. "Our report helps close the information gap between photographers, photo buyers and editors, so photographers can generate more business with buyer centric marketing efforts."

What Buyers Want from Photographers is available as part of PhotoShelter's ongoing series of free, downloadable research reports and business guides for photographers. The full library of reports, including guides to search engine optimization (SEO), blogging, and social media, can be found here: http://bit.ly/ewlIiN.

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.

About Agency Access

Agency Access is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. Our sole purpose is to help our members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 50,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms and architectural firms. A full spectrum of integrated marketing tools - including email marketing, direct mail printing and mailing, consultation services and design services - makes it easy to connect with the right buyers. For artists who don't have time or inclination to look after their own marketing, our new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.