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PHOTOGRAPHY BUSINESS:
PhotoShelter Releases Free E-Book With Sales Guidance For Photographers

"The Photographer's Guide to Selling Like a Pro" provides photographers with concrete business strategies from veteran sales experts outside the photo industry

New York, NY, June 21, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released The Photographer's Guide to Selling Like a Pro, a free e-book providing photographers with concrete strategies and firsthand insight on how to grow a photography business through better sales tactics. Providing key business tips direct from veteran sales leaders from the advertising, automotive, travel, insurance, and home shopping industries, this downloadable e-book offers photographers an up close look at how to succeed in sales using the pros' proven tactics. The e-book can be downloaded at: http//www.photoshelter.com/mkt/research/sales-tips-for-photographers.

"Photographers don't need to reinvent the wheel to increase sales," said PhotoShelter CEO Allen Murabayashi. "Learning from other industries is the quickest way to jumpstart your business. We're confident that this guide will give photographers tried and true techniques to attract new customers, successfully negotiate more sales, and establish long-term client relationships."

Each in-depth interview unveils key sales and marketing tactics that drive results and reveals how these same strategies can work for photographers today. The free e-book showcases industry experts' top tips and best practices on everything from cold calling, pitching, negotiating, closing and renewing sales, staying on prospects radar, and more - all to help photographers unlock their hidden sales potential. PhotoShelter has now published 10 free e-books on key business topics for photographers. The 2010 - 20011 reports, including guides on email marketing, Facebook fan pages, search engine optimization, and starting a photography business can be downloaded directly here: http://www.photoshelter.com/mkt/research.

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.

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