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Deborah Block
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FREELANCE BUSINESS:
PHOTOSHELTER UNVEILS THE FREELANCER'S ONLINE MARKETING BLUEPRINT, A NEW FREE E-BOOK

New guide provides over 50 pages of expert marketing strategies and tactics
to increase online exposure and generate revenue

New York, NY, July 12, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, , today released The Freelancer's Online Marketing Blueprint, a free 53-page e-book for all creative freelancers (not just photographers) looking to use online marketing to generate more clients and increase revenue. The e-book can be downloaded here: http://bit.ly/freelanceblueprint

Packed with actionable marketing strategies which can be implemented immediately, The Freelancer's Online Marketing Blueprint includes step-by-step practical tips on how to generate inbound website traffic through SEO, social media platforms and blogs, building a successful leads list for email marketing, and the benefits of pay-per-click advertising. The guide also includes insights on optimizing websites to increase conversion of visitors to paying clients, and how to efficiently manage time and allocate scarce marketing budgets.

"When you're a freelancer, it can be a real challenge to balance self-promotion with client demands," says Allen Murabayashi, CEO of PhotoShelter. "This e-book is meant to coach freelancers on effective marketing strategies that will help optimize their online exposure and reach a larger pool of prospective clients."

The Freelancer's Online Marketing Blueprint, which complements PhotoShelter's ongoing series of free business and marketing e-books for photographers, includes contributions from experts in internet marketing and creative business management like Conversion Rate Experts, SEOmoz, Marketing Mentor, and Emma.

PhotoShelter's 12 free e-books on key business topics for photographers can be downloaded directly here: http://www.photoshelter.com/mkt/research. The PhotoShelter e-book library includes guides on email marketing, Facebook pages, search engine optimization, and starting a photography business.

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit http://www.photoshelter.com.

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