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MARKETING YOURSELF WITH PHOTO BOOKS:
PHOTOSHELTER & BLURB OFFER NEW FREE GUIDE FOR PHOTOGRAPHERS

New expert guide provides tips and case studies on
promoting a photography business through self-publishing

New York, NY, July 26, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released Marketing Yourself with Photo Books, an in-depth look at how professional and amateur photographers use self-published photo books to promote their business and capture the attention of potential clients. Sponsored by Blurb, the global creative publishing and marketing platform, Marketing Yourself with Photo Books can be downloaded directly here: http://bit.ly/photobooksguide.

Marketing Yourself with Photo Books explores the practical considerations of building a photo book for promotional use, including the economics, portfolio use, dealing with photo editors and designers, and color fidelity. Featuring several case studies of successful photographers who use both traditional offset print processes as well as online print-on-demand bookmaking services, the e-book outlines multiple strategies that photographers can use to self-publish their work, build their brand, and generate more business.

"Today, we're seeing an increase in smart photographers using photo books to complement their marketing efforts," said Allen Murabayashi, CEO of PhotoShelter. "This e-book will coach photographers on ways that self-publishing can be used to effectively build a following among prospects and expand interest from existing clients."

Marketing Yourself with Photo Books is the latest in PhotoShelter's ongoing series of free business e-books for photographers and marketing professionals. PhotoShelter's library of 13 free e-books includes guides on email marketing, search engine optimization, starting a photography business, freelance marketing and can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit http://www.photoshelter.com.

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify(TM) online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

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