deborah [at] photoshelter [dot] com
PHOTOSHELTER UNVEILS NEW FREE GUIDE
26-page guide provides key insights from seasoned photographers and industry experts
on selling photos as fine art
New York, NY, September 28, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released Selling Fine Art Photography, a free 26 page downloadable guide packed with success stories and tangible takeaways from industry veterans who know firsthand how to sell fine art photography online and offline. The guide can be downloaded here: http://bit.ly/psfineart
Selling Fine Art Photography delivers 12 interviews from photographers, gallery owners, online curators, and consultants who provide tips, strategies, and insights on what works and what doesn't in selling photography as fine art. Experts weigh the pros and cons of online versus offline galleries and suggest how to get noticed by each, how to use in-person events and social media to your marketing advantage, and different ways to maximize your website to generate business. This guide provides an in-depth look at how several photographers found their way into the fine art world and determined what can sell, how to price and market their work, and what printing methods serve them best.
"This is a very helpful resource for photographers getting started in the fine art business, as well as those experienced pros who want ideas to fine-tune their marketing and sales" says Allen Murabayashi, CEO of PhotoShelter. "We've highlighted photographers, curators and other experts who have made smart decisions about ways to build an audience and market their fine art photography."
Selling Fine Art Photography is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes guides on email marketing, search engine optimization, starting a photography business, and social media marketing. All can be downloaded here: http://bit.ly/psresearch.
Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.