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24-page workbook delivers key concepts and action steps to
help photographers strategically map out their business growth and succeed in 2012

New York, NY, December 8, 2011 - PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released The 2012 Photo Business Plan Workbook. This 24-page free downloadable workbook provides a hands-on resource to help photographers strategically grow their business in 2012. It can be downloaded directly here:

The 2012 Photo Business Plan Workbook coaches photographers to critically think through key areas of their business and check off action items as they go. There are tips and concrete examples on how to:

  • Define your products & services
  • Determine your audience and addressable Market
  • Create a marketing plan
  • Fix your finances
  • Build your SEO
  • Tune-up your website
  • Optimize social media
  • Create an advisory group
  • Follow up with old clients to generate new business

“You can’t expect to succeed in the coming year if you don’t have a plan to make it happen,” said PhotoShelter CEO Allen Murabayashi. “We see photographers all the time who have lofty goals but don’t afford themselves the time to make a plan. This workbook will help photographers define the tactics they need to methodically grow their businesses in 2012.”

The workbook is equipped with easy-to-digest sections, as well as PhotoShelter-approved resources and a “Do This” list with recommended times to be spent on each action item.

The 2012 Business Plan Workbook joins PhotoShelter’s expanding library of free business guides for photographers and creative professionals. PhotoShelter’s e-book library includes guides on email marketing, search engine optimization, starting a photography business, and social media marketing. All free guides can be downloaded here:

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit