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Key strategies to help photographers succeed as photo assistants, plus tips and insights from seasoned photographers like Vincent Laforet and Robert Seale

New York, NY, April 18, 2012 - PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The Photo Assistant’s Handbook. This free handbook offers essential tips and strategies to help photographers succeed as photo assistants and grow their careers in a demanding industry. This handbook also includes firsthand interviews with seasoned photographers like Vincent Laforet, Jake Chessum, Robert Seale, and Tim Mantoani, as well as tips from photo assistants on ensuring flawless shoots, anticipating a photographer’s every move, building strong relationships, and getting rehired.

The guide can be downloaded directly here:

The Photo Assistant’s Handbook will teach photographers best practices of successful assistants and offer tips to launch a photo career by learning from and supporting accomplished pro photographers. The guide will help photographers:

  • Sort through the benefits of working as a full-time or freelance assistant photographer.
  • Learn the common problems all photo assistants are expected to solve.
  • Understand the responsibilities expected of the first, second, and third photo assistants, and how to conduct yourself on set.
  • Create the essential equipment kit and prepare for every scenario.
  • And much more.

At the heart of this handbook, photographers will learn how personal skills, proactive problem solving tactics, and a team player mentality can be the dealbreaker or dealmaker to a successful career.

The Photo Assistant’s Handbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 20 educational guides including topics like email marketing, search engine optimization, and starting a photography business. All can be downloaded here:

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit

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