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Blogging for Photographers: PhotoShelter Releases New Photography Handbook

Free blogging handbook advises photographers on engaging larger audiences and attracting new business

New York, NY, June 5, 2012 - PhotoShelter (, PhotoShelter, the leader in photography portfolio websites, sales, and marketing tools for photographers, today published a new free educational guide, The Photography Blog Handbook. This 2012 release of The Photography Blog Handbook offers tips on how blogging can help photographers market their business, grow a following, and attract more potential clients to their website. The Photography Blog Handbook can be downloaded here:

"If you treat your photography blog as a marketing tool, there's a good chance that you can bring more visitors to your site, increase your sales and business opportunities," says PhotoShelter CEO, Andrew Fingerman. "But it starts with a smart strategy to produce interesting content that people want to read and requires the consistent delivery of fresh content to your network."

This 2012 handbook is equipped with key insights including:

  • Today's tips direct from photographers having success with blogging, plus strategies on how to target an audience.
  • Steps to manage a successful blog workflow, including setting a focus, establishing major blog topic categories, and integrating social media.
  • A list of engaging blog topics that can attract readers.
  • Analytics tips to understand how your blog is performing vs. your goals.

The Photography Blog Handbook also provides irsthand interviews with photographers including Lisa Devlin, Lauren Major, Jared Wickerham, and Greg Basco. Each photographer offers tips on how to how to master a blogging routine that works for a photographer's busy schedule, plus how to create engaging content that keeps readers coming back for more.

The Photography Blog Handbook is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 20 educational guides including topics like email marketing, search engine optimization, and starting a photography business. All can be downloaded here:

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit

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