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Deborah Block
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Blogging for Photographers: PhotoShelter Releases New Photography Handbook

Free blogging handbook advises photographers on engaging larger audiences and attracting new business

New York, NY, June 5, 2012 - PhotoShelter (, PhotoShelter, the leader in photography portfolio websites, sales, and marketing tools for photographers, today published a new free educational guide, The Photography Blog Handbook. This 2012 release of The Photography Blog Handbook offers tips on how blogging can help photographers market their business, grow a following, and attract more potential clients to their website. The Photography Blog Handbook can be downloaded here:

"If you treat your photography blog as a marketing tool, there's a good chance that you can bring more visitors to your site, increase your sales and business opportunities," says PhotoShelter CEO, Andrew Fingerman. "But it starts with a smart strategy to produce interesting content that people want to read and requires the consistent delivery of fresh content to your network."

This 2012 handbook is equipped with key insights including:

  • Today's tips direct from photographers having success with blogging, plus strategies on how to target an audience.
  • Steps to manage a successful blog workflow, including setting a focus, establishing major blog topic categories, and integrating social media.
  • A list of engaging blog topics that can attract readers.
  • Analytics tips to understand how your blog is performing vs. your goals.

The Photography Blog Handbook also provides irsthand interviews with photographers including Lisa Devlin, Lauren Major, Jared Wickerham, and Greg Basco. Each photographer offers tips on how to how to master a blogging routine that works for a photographer's busy schedule, plus how to create engaging content that keeps readers coming back for more.

The Photography Blog Handbook is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 20 educational guides including topics like email marketing, search engine optimization, and starting a photography business. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit

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