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Google Analytics for Photographers: PhotoShelter Releases New Free Business Guide

New guide coaches photographers on ten ways to improve a photography business using Google Analytics

New York, NY, August 7, 2012 - PhotoShelter (http://www.photoshelter.com), PhotoShelter, the worldwide leader in photography portfolio websites, sales, and marketing tools for photographers, today published a new free educational guide, Google Analytics for Photographers. This guide explores ten ways to improve a photography business using Google Analytics, plus key marketing insights from leading photographers who use the service to optimize their presence online. Google Analytics for Photographers can be downloaded directly here: http://bit.ly/2012analytics

The 2012 Google Analytics for Photographers guide offers a photographer-centered approach to learning the service, understanding reports, and using the data to inform everyday business decisions. Inside this free guide, photographers will also discover ten actionable steps to learning analytics, all of which are designed to help inform online decisions - from email campaigns to social media marketing to bigger website design changes, and more.

Photographers can use this free guide to gain a deeper insights into their websites, including tips to:

  • Identify web content that engages visitors most
  • Understand where web traffic comes from
  • Determine if social media drives traffic
  • Create specific campaigns to track marketing efforts
  • And more!

Google Analytics for Photographers is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 21 educational guides including topics such as email marketing, search engine optimization, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch

Selling Nature Photography is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 21 educational guides including topics such as email marketing, search engine optimization, and starting a photography business. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.

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