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Email Marketing for Photographers: PhotoShelter and Emma Release New Free Business Guide

PhotoShelter and Emma release new free guide with tips to grow a photography business through email marketing

New York, NY, November 15, 2012 - PhotoShelter (, PhotoShelter, the worldwide leader in photography portfolio websites, sales, and marketing tools for photographers, today published a new free educational guide, Email Marketing for Photographers. This guide offers in-depth advice to help photographers attract more clients via email and grow their business, plus insights from leading photographers who successfully use email campaigns to stand out and generate more work. Email Marketing for Photographers can be downloaded directly here:

Photoshelter releases this guide in partnership with Emma (, a web-based email marketing service that helps businesses of all sizes -- including photographers and designers -- create, send and track stylish email newsletters and more.

Email Marketing for Photographers coaches photographers on the do's and don'ts of email marketing, including the best ways to engage an audience and get noticed by potential clients. The guide also offers example email promotions and newsletters from experienced photographers who've mastered email marketing to showcase their photography brand and bring in real business as a result.

Email Marketing for Photographers provides additional insights including:

  • 8 email marketing tips direct from photo buyers
  • 10 questions to ask before hitting send
  • A list of email service providers, what they cost, and how to pick one
  • Tips to engage an audience and establish a consistent brand

Email Marketing for Photographers is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 23 educational guides including topics such as social media, search engine optimization, and starting a photography business. All can be downloaded here:

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit

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