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The Photographer’s Guide to Facebook:
PhotoShelter Releases New Guide with Tips to Help Photographers Grow an Audience on Facebook

New social media guide coaches photographers to grow their Facebook presence by using low to no cost strategies that engage followers and help with word-of-mouth referrals

New York, NY, December 11, 2013 - PhotoShelter (http://www.photoshelter.com), PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The Photographer’s Guide to Facebook. The guide breaks down tactics to help photographers use Facebook to increase awareness about their work and encourage word-of-mouth referrals. The guide can be downloaded directly here: http://bit.ly/facebkguide

This guide is packed with must-do’s to help photographers engage an audience on Facebook, including tips to:

  • Showcase personality with a behind-the scenes look at recent shoots.
  • Share blogs, stories, and videos from outside sources that will interest their target audience.
  • Ask provoking questions to inspire conversation.
  • Offer giveaways and coupons to get people excited about their products and services.
  • Plus, share images that display their distinct style of photography.

The guide also includes examples of pages from photographers who have successfully used Facebook to build and grow their audience -- and their client base -- using simple, low cost strategies from posting regularly to showcasing images in a compelling way.

The Photographer’s Guide to Facebook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.

About Agency Access

Full service marketing for artists, Agency Access provides direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to encourage and educate artists to get the most from their marketing efforts, including access to a global database of 90,000-plus commercial art buyers at ad agencies, magazines, book publishers, in-house advertising departments, graphic design firms and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, phone marketing, consultation services and design services – makes it easy for artists to connect with the right buyers. Visit Agency Access here: http://www.agencyaccess.com

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