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PhotoShelter Publishes 2014 Photo Business Plan Workbook:
A Step-By-Step Guide to Help Photographers Focus Their Business Strategy

Photography workbook delivers nine key business concepts to help photographers target clients and hit the ground running in 2014

New York, NY, December 11, 2013 - PhotoShelter (http://www.photoshelter.com), PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The 2014 Photo Business Plan Workbook. This free downloadable workbook provides a hands-on resource to help photographers strategically grow their business in 2014. It can be downloaded directly here: http://bit.ly/2014bizplan

The 2014 Photo Business Plan Workbook coaches photographers to critically think through key areas of their business and check off action items as they go. There are tips and concrete examples on how to:

  • Define products & services
  • Determine an audience and addressable market
  • Create a marketing plan
  • Fix finances
  • Tune-up a website
  • Build Search Engine Optimization
  • Optimize social media
  • Create an advisory group
  • Follow up with old clients to generate new business

“If you want to be smart about your photo business and reach more clients in 2014, you need a plan,” said PhotoShelter CEO Andrew Fingerman. “This workbook will help photographers define tactics to elevate their presence online, fine tune their marketing efforts, and approach photography from a focused business perspective.”

The 2014 Photo Business Plan Workbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.

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