Hello, hello! We're opening the book on 2009, a perfect time for a new PhotoShelter newsletter!
In this month's issue:
OK, let's do this...
Are you getting the most out of your PhotoShelter account? Are you up to speed on all the new features? Join our online webinars in January to learn tips and tricks that the pros use. Each webinar will last approximately 1 hour.
Click the links below to register.
Grover's Recession Survival Tactics for Photographers
Remain calm. This whole recession thing just may be a great opportunity in disguise. Here are 10 ways to help power your business through these stormy economic seas:
Read all 10 tactics
- Consider selling Personal Use downloads instead of prints. There's a cost associated with prints like the paper, ink, shipping and handling. None of these apply when your customer only downloads the image and makes a print of their own. People will even pay more for a download because they see value in having a digital file. So give them what they want - a lower resolution file for one price, a higher resolution file for a much larger price. Many photographers are afraid of doing this, but those who do actually have a competitive advantage. Several photographers enjoy Personal Use sales almost *daily* through PhotoShelter, like Alex Cena and Aaron Kupferman (kudos guys!).
Go Viral: Embedded Galleries and Single Images
Let other people do your marketing for you.
PhotoShelter embedded galleries and single images are showing up everywhere. (Very cool!) This new tool creates limitless marketing opportunities for photographers - your fans grab your work and embed it almost anywhere online. Take a look at how some people are using it:
SEO Report: Get Your Images Found
Search Engine Optimization (aka "SEO") is more than just a hot buzzword. For many, mastering it will help take a photography business to new levels. For others, it could be a painful strain on precious time that's better spent shooting. The good news is, you don't need to face the SEO monster alone - we've got your back.
Read SEO: What We're Doing & What You Can Do
SHOUT OUTS, BACK PATS, HIGH FIVES
We love seeing members of the PhotoShelter family capturing life in so many incredible ways!
||To Pete Souza, who was just named the official White House photographer for President-elect Obama. His book "The Rise of Barack Obama" hit #16 on the New York Times best seller list. (And Pete is an awesome guy, too. Hi Pete!) You can view a slideshow of some of his work.
||To Kristin Ashburn, a photographer for Contact Press Images. Her book titled "I Am Because We Are" is now available for pre-ordering on Amazon.
||To Belgian photographer Alice Smeets, who won the UNICEF Photo of the Year international competition.
||To PhotoShelter user Sandy Huffaker, who shot a spot news image that found its way to the front page (above the fold!) of the New York Times. Let this be a lesson to all - always have your camera ready, you never know what may happen before your very eyes.
|To PhotoShelter's COO Emily Hickey who, along with husband Sean, is expecting a baby in May! And to our newest PhotoShelter team member, awesome programmer James Nelson, who is already busy building cool stuff for all of us.
Next month, we're going to talk about specific ways members are boosting sales with PhotoShelter. Your feedback helps us make PhotoShelter better. Share your feedback
. In the meantime, you can enjoy some goofy pics (avec ringflash) from our holiday dinner.
Happy New Year,
Bald Photographer Guy