Search Engine Optimization (SEO) is a technique that helps your website rank higher in searches on Google and other major search engines. The better your ranking for specific keywords, the more likely that you are to drive traffic to your website, which leads to more potential new business.

In the past, photographers used outbound marketing techniques to get to their audience: calling customers, sending postcards, or appearing in person at events (e.g. portfolio visits or youth sports photography sales). These "active" techniques are still important in an overall marketing strategy, but the rise of the Internet has also created inbound marketing opportunities.

SEO is like jumping into the path of a prospective client exactly at the moment they're looking for someone like you. A user searching for a wedding photographer (hypothetically) is a qualified lead, and having good SEO increases your likelihood of turning that lead as a client.

The SEO Cookbook provides you with a step-by-step guide to developing a strategy and implementing meaningful changes on your website that will increase your visibility to the major search engines.

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