Editorial and commercial photographer Zack Arias has found the secret to success on social media: think less about yourself, and more about your community. And with over 46,000 followers on Twitter, Zack has a lot of say in the online photography world. In this video, he talks about why many photographers - and artists in general - need to rethink the way they use social media, and push themselves to self-promote less and interact more.
Zack Arias is an editorial and commercial photographer based in Atlanta, GA. He has been working in the music industry for the past seven years, and is now branching into more editorial work and advertising.