Sarah Friedlander represents Christie’s as a specialist in post-war and contemporary art. A big part of her position is evaluating what makes art and what it is worth. Here she discusses how fine art photography entered the contemporary art market, and the three things she believes creates value in a photograph: uniqueness, provenance, and scale.
Sara Friedlander was newly named Vice President and Head of the Afternoon Sale in the Post-War & Contemporary department at Christie's. With the company for over six years, Sara spent her first four in the warehouse cataloguing works of art and the next two seasons as the head of the First Open Sale geared toward younger collectors, which, under her direction, became the highest grossing mid-season sale in its category at Christie's. Sara spends most of her time on planes, trains and automobiles travelling the world to secure works of art for sale. She is also a charity auctioneer.