Newsletter: Build a better online portfolio & more.
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PhotoShelter Newsletter | January 2011

It's a new year and we've got tons of new business resources and updates to share. We're starting off 2011 with a focus on photography portfolios. Use the new PhotoShelter Portfolio feature to put your best images in front of potential clients and then join Pulitzer Prize-winning photo editor Stella Kramer for a webinar on how to build a successful online portfolio. Keep reading for all of this month's features!

In this issue:
Feature of the Month: Get to know the Portfolio
Build a Better Online Portfolio with Stella Kramer
On the Blog: The Price of Prints
New Print Vendor Network Features
Print Vendor of the Month: Hance Partners
New Prices, Papers and Sizes from Spectrum Labs
Photographer Profile: The Business of Boudoir
Join us at ASMP Strictly Business 3
SURVEY: How do you deliver files to clients?

Feature of the Month: Get to Know the Portfolio

Thousands of photographers have already created custom portfolios on their PhotoShelter websites, have you? If not, these tools to will get you started using our most popular new feature. You can now create up to 10 different portfolios to highlight your best work. Take a look at some great PhotoShelter member portfolios and create your own with the full portfolio tutorial.

» See great examples
» Create your own portfolio (watch video)

10 Secrets to Successful Online Photo Portfolios
PhotoShelter co-founder Grover Sanschagrin walks you through his 10 tips for creating a successful online portfolio.

» Read more

Stella KramerBuild a Better Online Portfolio
with Stella Kramer

Webinar: Thursday, January 27, 4:00-5:00pm

Learn how to create an online portfolio that showcases your work and wins you more business from Pulitzer Prize-winning photo editor Stella Kramer. A 15 year veteran of the publishing industry, Stella will be offering her expert opinion on how to make your portfolio stand out from the crowd. The presentation will also include live portfolio critiques and a Q&A.

» Register now

PhotoShelter BlogOn the Blog: The Price of Prints

In this 4-part blog series, we explore the do's and dont's of pricing your work. Photographers who have found success in selling prints help take the guesswork out of pricing, offering useful strategies you can put to work immediately.

» Part 1 - Pricing Practices & Motiving Buyers
» Part 2 - How to Avoid Pricing Yourself Out of Business
» Part 3 - 14 Ways to Increase Photo Print Sales

New Print Vendor Network Features

It is now easier than ever to connect with a new printer using the Print Vendor Network directory! As of 1/17/2011, all print vendors will have a public profile page where you can download product and pricing details, "favorite" your selected vendors, and contact each vendor directly.

» Find and favorite printers

Are you selling self-fulfilling
image orders?

Save yourself some time and invite your favorite printers to join the Print Vendor Network today, it's easy!

» Invite your favorite printer

Print Vendor of the Month: Hance Printers

Hance Partners

This past December we unveiled our Print Vendor Network. This new print fulfillment option allows photographers to sell prints and products via your PhotoShelter website while assigning fulfillment to a print vendor of your choice, virtually anywhere in the world. Over 56 print vendors have joined so far!

Hance Partners based in Phoenix Arizona was one of the first vendors to be added to the network. Hance Partners creates fine art prints for national and international exposure in galleries, museums, special exhibits, and fine art publications. Their clients include top pros in the field including, Tom Mangelsen, Steve McCurry, Joe McNally, Nick Nichols, Flip Nicklin, Howard Schatz, Tom Till, and Stephen Wilkes.

We are proud to offer this top-shelf print fulfillment option to our entire community.

» Learn more about Hance Partners

New Prices, Papers and Sizes from Spectrum Labs

Selling prints through Spectrum Labs, our automated UK print partner, keeps getting better - and now more profitable. Spectrum has lowered wholesale prices on many of their most common products, increased print sizes with six new options, and have added a Giclée print option with two different paper choices. Please note, Spectrum orders (shipping fees included) will now all be subject to 20% VAT shipped to an EU country, effective 1/4/11. This is an increase from the previously assessed 17.5%.

» Read the full details in the Forum

Adrian VegaPhotographer Profile: The Business of Boudoir

Photographers Adrian Vega and Mike White share insights on the business side of boudoir photography, a hot niche that's become a mainstay in portrait photographers' revenue stream. Boudoir photography isn't all lighting and lace; learn how to find clients, set your rates, set up a successful shoot, and discreetly but effectively build and market your boudoir portfolio.

» Read more

We'd love to see you in Los Angeles!

PhotoShelter co-founder Grover Sanschagrin will be coming to Los Angeles Jan 21-23 to participate in ASMP's SB3 Conference, one of the best annual business conferences for photographers.

While he's in town we'll be hosting a get together at Las Perlas in downtown LA on Saturday, Jan 22 from 7-9 pm. Come and meet your fellow PhotoShelter members and let us buy you a drink to say thanks for being such an awesome member!

» RSVP for the event now!

We'd love to know...

What tools do you use most frequently to deliver files to clients?

a) Gallery Invites
b) Password Protected Galleries
c) Trusted Client
d) FTP
e) CD / DVD / Hard Drive
f) Email
g) Other

» Take the survey

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