Marketing resources to end the year strong

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Newsletter | October 2011

The holidays are almost upon us, so to make sure you finish 2011 strong, we're sharing a few resources that will help you generate new business and spur sales from existing clients.

In this newsletter you'll find an article with 10 smart tips for your year-end photography business plan from PhotoShelter's Marketing Director, Andrew Fingerman; guides you can use to build an audience; tips for using coupons and packages to make more per sale; a new What Photo Buyers Want webinar featuring's Creative Director Rachel Been; and more.

- The PhotoShelter Team


Your Year-end Photography Business Plan

If you're looking at the calendar and wondering where 2011 went, you're not alone. We're [already] headed into the final quarter of the year, so it's a smart time to check in with how you're doing vs. your original photography business plan. And if you want to finish the year strong, you may want to make some strategic decisions about how to spend your time and marketing resources. Regardless of how your business has performed thus far, here are 10 tips for smart moves you can use to make success happen now.

» Read more

Free Guides

Grow Your Customer List

In order to promote your products and services this season, you'll need to make sure your promotions are seen by as many people as possible. You can learn how to bulid an audience of many qualified customers by using our recent guides Email Marketing for Photographers and The Freelancer's Online Marketing Blueprint.

» Get the guides


Kickstart Sales with Coupons

There's a reason all of the major retailers have sales during the holiday seasons - it works. Offering your clients a coupon or special promotion can be an extremely effective way to drive print sales and increase new bookings.

In this article PhotoShelter CEO, Allen Murabayashi outlines five ways you can use coupons to drive sales.

» Read the article

Photoshelter tool

Earn More With Packages

If you're interested in earning more per sale, consider offering clients product packages. Packages are custom bundles of prints, products and even downloads that you can price specially to stimulate more buying.

» Create a package

New Webinar

What Photo Buyers Want: with's Rachel Been

The next installment of our What Photo Buyers Want interview series features's Creative Director, Rachel Been. Rachel will share her insights into how one of music's top web publications chooses its photography and hires photographers.

Topics include:
- How hires photographers
- How licenses photos
- Email & direct mail promos that get noticed
- Rachel's tips for effective photo websites & more!

» Register for the webinar

feature enhancements

More Storage for PhotoShelter Standard and Pro Accounts

It's always fun to get a little more of anything for your money. We think the same should be true with photo hosting. Last month our Pro Account members got a bump from 100GB to 1TB, and this week we boosted the secure photo storage for the Standard Account by 70% — effective immediately.

So whether you're already a Standard or Pro account member, or you've been thinking about upgrading, the Standard Account now has a total 60 GB of storage. That's more space to upload more photos (JPEG, TIFF, PSD, or RAW formats), display them online, and sell to clients.

» Upload photos
» Upgrade your account


New Member Profiles

We're pleased to feature three talented members this month: two-time Military Photographer of the Year winner, Stacy Pearsall; UK-based fine art photographer Paul Cooklin; and music photographer Todd Owyoung.

» Read the profiles


Automobile Magazine: How They Hire Photographers

Love cars? Love taking pictures of cars? If you're a professional or aspiring photographer specializing in vehicles, then read on. We interviewed Mike Tierney, Art Director at Automobile magazine, to learn his thoughts and advice on everything from photography websites to photographer promotions.

» Read the article

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