PhotoShelter upgrades, 2012 SEO Workbook, and more!

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Newsletter | March 2012

Last month we received wild reactions to Allen Murabayashi's Rant: I Love Photography. This month, we continue to push the boundaries with why we think Pinterest is probably a waste of your time, the entirely new SEO for Photographers Workbook and Bootcamp, and what the "new" marketing funnel looks like.

We also have some very exciting PhotoShelter upgrades coming on March 24, 2012. This series of radical improvements to PhotoShelter will allow you to accomplish so much more with your photography online. Join us for a preview webinar of the first phase.

- The PhotoShelter Team

The 2012 SEO For Photographers Workbook + BootCamp

Learn how to make your website more attractive to search engines and easier for potential clients to find. When you sign up for the SEO for Photographers Workbook you'll also get an added bonus, our SEO for Photographers Bootcamp, a 4-week email course with SEO tips sent straight to your inbox. Learn strategies on how to improve your search engine ranking, assess the competition and begin to understand how Google works.

» Get the Workbook

Get Ready For A Brand New PhotoShelter

On March 24, 2012, we're kicking off a year-long series of radical upgrades. The first phase includes major improvements to image management and organization, client access and gallery visibility, and our online image delivery tools. Our preview webinar will help you prepare for the new user interface.

» Learn more & register for a preview

Hey Photographer: Pinterest is Not For you!

With all the buzz surrounding Pinterest, we wanted to find out if it's worth your time to add yet another social media site to your marketing plan. After researching, we're making the call, Pinterest is not for photographers who want to sell their work.

» Read more

Talking Event Photography With FOOD & WINE Magazine

We recently interviewed the marketing art director of FOOD & WINE magazine, Rory Tischler, about the magazine's premier culinary events and how he hires photographers. Learn how to book jobs photographing high-end events, and whether or not you're allowed to indulge in the food.

» Watch the video

Rémi Ochlik 1983 - 2012

On February 22nd the photography world lost the talented and award-winning, Rémi Ochlik. The French photojournalist was caught in cross fire and killed by government forces shortly after his arrival in Homs, Syria. Ochlik's photography is both brilliant and intensely moving. Our condolences go out to his family, friends, and his agency IP3 Press.

» See his work

How to Grow a Wedding Photography Business

In case you missed it, we talked with a group of successful wedding photographers about the essential tactics and strategies they're using to build their businesses and create exceptional experiences for their clients. Download our new guide How to Grow a Wedding Photography Business to read their insights on how to create a unique brand, establish competitive pricing tiers and begin growing your client base.

» Get the guide

What Your Customers Want

PhotoShelter CEO, Allen Murabayashi examines the "new" marketing funnel, an outline of today's consumer buying process. Read his overview and learn how search terms can reveal both the buying intent of your website visitors and where they are in the buying process. You may be surprised to find that with the "new" funnel, a purchase is no longer the ultimate end goal.

» Read more

Wedding Photography Advice: Seek Out Untapped Markets

Learn how Cleveland wedding photographer Hunter Harrison used untapped markets to ensure that his second year in the business began solidly booked.

» Read more

8 Must-Do Marketing Moves from Alexandra Tremaine

Learn the 8 techniques that successful Connecticut wedding and portrait photographer Alexandra Tremaine uses to attract the clients she wants and effectively market her services.

» Read more

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