550 image buyers surveyed, and the results are here!
PhotoShelter's 2009 What Buyers Want survey — all about photography websites. Get the results for free.
Designs & features that will drive more sales and assignments from your portfolio site
(and what to stop doing immediately)Don't design or buy a website without this information!
What's Inside?
550+ global photo buyers weigh in on what they love and hate about photographers' websites. It's essential guidance for photographers who want to sell images online with e-commerce, display their portfolios more professionally, or land more assignments.
What We Learned:
With insights ranging from background color, to page layouts, to interest in personal blogs — it's marketing and design advice from pros who license commercial and editorial images, and hire photographers every day. For example:
When viewing images on a photographer's website, would you rather price the images online, or call directly to negotiate?
| Must price online! | 48% | |
| Price online and call | 39% | |
| Just call to negotiate | 9% | |
| Don't care | 4% |
| Tolerate/Like this feature | Hate this feature | |
|---|---|---|
| Flash-based introduction to your website | 4% | 96% |
| Textured or graphical backgrounds | 6% | 94% |
Examples: Websites in Action
Using PhotoShelter's website templates, these photographers are able to tailor their websites as specified by buyers in our latest research:
