What Buyers Want from Photographers: 2012 Survey
- Get tips direct from 1,000 photo buyers on how to market your photography and make a lasting impression.
- Learn which elements of your website buyers love, and which you should really avoid.
- Read firsthand interviews with commercial, editorial and publishing industry buyers. Learn how they like to be pitched and the traits that will make you their go-to photographer.
The 2012 Survey offers a close look at the likes and dislikes of photo buyers worldwide, plus firsthand interviews with buyers who talk marketing tips, and why personality matters.
With large communication gaps between photographers and their commercial and editorial clients, the 2012 Survey: What Buyers Want From Photographers breaks down barriers and provides photographers with tangible information straight from the source to help grow their business better than ever before.
The guide is equipped with survey results from 1,000 image buyers, photo editors, and other creatives worldwide who hire photographers and license photographs. Buyers surveyed are from a diverse range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publishers, corporations, marketing agencies and more.
In each section, photographers can find concrete feedback on what works for photo buyers – and what really doesn't. The guide also provides firsthand interviews from photo buyers at JWT, GSD&M, Billboard.com, Men's Health, and Random House who offer tips on how they want be pitched, websites that work, and the personal characteristics of photographers they look for when they hire.
What You'll Learn:
The 2012 Survey: What Buyers Want from Photographers offers photographers key insights to improve their marketing efforts, enhance their brand, and get hired. We've packed survey results in a free guide to educate photographers in key photo business areas, including:
- Marketing to Photo Buyers: Including best practices on email and direct mail promotions and how buyers use social media.
- Optimizing Websites: Including elements on what makes a great website, compelling content, and features to stay away from.
- Working with Buyers: Including a list of photographers' personal traits and business skills buyers seek, and major obstacles buyers encounter when trying to find the right photographer for the job.
The 2012 Survey addresses many of the questions that photographers often ask — how to best reach the clients, attract their attention, and serve them in a way that keeps a client coming back for more.