Media Contact
Deborah Block
212-206-0808 x3325
deborah [at] photoshelter [dot] com

Providing photographers with the updated SEO information they need to
optimize search engine ranking, attract website traffic, and achieve their business goals online.

New York, NY, September 9, 2010 - PhotoShelter, the leader in portfolio websites, photo sales and archiving tools for photographers, today re-released their free SEO Cookbook for photographers complete with the most up-to-date information on search engine optimization new tactics, additional chapters, added interviews and case-studies. With this re-release, photographers now have the information and insights they need to continue to evolve their SEO strategy and attract more visitors to their websites. The SEO Cookbook can be requested here:

The PhotoShelter SEO Cookbook - is a 46-page step-by-step e-book covering tactics, both on and off the photographer's web page, that can be employed to garner better search engine results. The Cookbook includes links to video tutorials and downloadable worksheets to further assist photographers in optimizing their websites and growing their photography businesses online. This re-released version of the original Cookbook delivers new information on how sitemap submission influences discoverability, the ins and outs of the recently re-tooled Google Image Search, and how off page factors are more important than ever in building a solid online footprint and improving your search ranking. This resource offers the guidance needed to understand, plan, and carry out a complete SEO effort, with no technical experience required to benefit from the expert advice.

While the guide can be used by any photographer, the SEO Cookbook acts as a compliment to PhotoShelter's SEO Grader, an exclusive feature available to PhotoShelter members, which scans their website and scores it across 30+ SEO factors all customizable within PhotoShelter. The SEO Grader allows photographers to pinpoint the factors affecting their SEO and adjust them accordingly to improve search engine rankings.

"Google search is by far the world's most powerful online marketing tool, and it's changing all the time," said PhotoShelter CEO Allen Murabayashi. "Photographers must continue to evolve as marketers, with their website serving as the central platform for connecting with new customers, booking assignments and making more photo sales. SEO is intimidating to photographers in part because the way search engines work seems mysterious. Nobody is giving photographers the tools they need to launch successful SEO efforts," said Murabayashi. "With the re-release of our SEO Cookbook, we're making it as easy as possible to plan and implement an SEO strategy that serves one purpose - helping photographers generate more business via their websites."

The SEO Cookbook is part of PhotoShelter's ongoing series of ebooks on photography business and marketing topics including SEO, Google Analytics, Social Media, Blogging and What Buyers Want for photographers. To date, PhotoShelter's free guides have been downloaded more than 80k times by photographers online.

PhotoShelter will be hosting a free live webinar on Wednesday, September, 22 at 4:00pm (EDT) outlining key principles from the newly updated guide and answering specific photographer questions on SEO. Sign up for the free webinar here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit

All trademarks are the property of their respective owners.