deborah [at] photoshelter [dot] com
"HOW TO SELL PRINTS" - A FREE GUIDE
New York, NY, March 23, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, photo archiving, sales and marketing tools for photographers, today released 'How to Sell Prints' - the latest in a long-running series of free and comprehensive e-books designed to equip photographers with the tools needed for success in today's marketplace. The guide outlines basic and intermediate business strategies and considerations via a variety of insightful case studies, action plans, as well as expert recommendations, and can be requested here: http://www.photoshelter.com/mkt/how-to-sell-prints
'How to Sell Prints' is a 44-page guide covering the essential tactics all photographers must consider when selling their photography as prints. Especially suited for beginner and intermediate photo businesses, the content is dedicated to helping photographers increase their visibility and maximize profits from selling photos.
In addition to outlining basic promotional tactics, 'How to Sell Prints' takes photographers through every step of the sale from pricing to packaging and fulfillment. The guide aims to help photographers generate sustainable income from selling photography, yet can also be employed to help pro photographers in a variety of specialties generate incremental revenue by monetizing website traffic - turning fans and followers into paying clients through print sales opportunities. Special consideration is given to the marketing tactics photographers can employ to boost print sales.
'How to Sell Prints' is the newest installment in PhotoShelter's collection of downloadable guides for photographers, covering a wide selection of business and marketing topics such as SEO, Google Analytics, Social Media, and Blogging. The guides have been downloaded more than 100K times by photographers, and are available here: http://www.photoshelter.com/mkt/research.
PhotoShelter produces these free guides with a deep commitment to helping photographers succeed. In addition to providing advanced tools to bolster a photographer's online presence, the company makes educating photographers a top priority. The insights from the guide can be used by anyone - a PhotoShelter website is not required.
Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.