deborah [at] photoshelter [dot] com
PHOTOSHELTER UNVEILS THE FREELANCER'S ONLINE MARKETING BLUEPRINT, A NEW FREE E-BOOK
New guide provides over 50 pages of expert marketing strategies and tactics
to increase online exposure and generate revenue
New York, NY, July 12, 2011 - PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, , today released The Freelancer's Online Marketing Blueprint, a free 53-page e-book for all creative freelancers (not just photographers) looking to use online marketing to generate more clients and increase revenue. The e-book can be downloaded here: http://bit.ly/freelanceblueprint
Packed with actionable marketing strategies which can be implemented immediately, The Freelancer's Online Marketing Blueprint includes step-by-step practical tips on how to generate inbound website traffic through SEO, social media platforms and blogs, building a successful leads list for email marketing, and the benefits of pay-per-click advertising. The guide also includes insights on optimizing websites to increase conversion of visitors to paying clients, and how to efficiently manage time and allocate scarce marketing budgets.
"When you're a freelancer, it can be a real challenge to balance self-promotion with client demands," says Allen Murabayashi, CEO of PhotoShelter. "This e-book is meant to coach freelancers on effective marketing strategies that will help optimize their online exposure and reach a larger pool of prospective clients."
The Freelancer's Online Marketing Blueprint, which complements PhotoShelter's ongoing series of free business and marketing e-books for photographers, includes contributions from experts in internet marketing and creative business management like Conversion Rate Experts, SEOmoz, Marketing Mentor, and Emma.
PhotoShelter's 12 free e-books on key business topics for photographers can be downloaded directly here: http://www.photoshelter.com/mkt/research. The PhotoShelter e-book library includes guides on email marketing, Facebook pages, search engine optimization, and starting a photography business.
Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.
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