Media Contact
Deborah Block
212-206-0808 x3325
deborah [at] photoshelter [dot] com

Free guide provides first-hand do's and don'ts on crowdfunding a project
through Kickstarter,, and IndieGoGo

New York, NY, August 24, 2011 - PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released Crowdfunding Your Photography Project, a free 31 page e-book providing photographers with tangible tips on how to successfully crowdfund projects using platforms like Kickstarter,, and IndieGoGo. The e-book can be downloaded here:

Packed with actionable fundraising tactics from experienced crowdfunding photographers, Crowdfunding Your Photography Project delivers practical insight into the art of successful crowdfunding - a new and powerful opportunity to gain financial support by reaching an expansive audience. The guide explores specific strategies including email outreach, social media sharing, and grassroots marketing that can be used to crowdfund community-based and large scale personal photo projects.

"Every day we see more and more photographers successfully launch crowdfunding projects to help support their work at a time when traditional project funding has become harder to attain," says Allen Murabayashi, CEO of PhotoShelter. "By sharing the experiences of those who have succeeded and failed, this new guide will provide photographers the tools they need to reach their crowdfunding goals."

Crowdfunding Your Photography Project is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes guides on email marketing, search engine optimization, starting a photography business, and social media marketing. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit