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Deborah Block
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deborah [at] photoshelter [dot] com

48-page guide delivers key insights from seasoned photographers, photo buyers, and top stock
agencies on selling stock photography today

New York, NY, November 17, 2011 - PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, Selling Stock Photography. This 48-page downloadable guide provides key tips and insights from seasoned photographers, photo buyers, and small agencies who offer strategies on how to license stock photography in the wake of a changed industry. The guide can be downloaded directly here:

In addition to a comprehensive tutorial on key stock photography considerations, Selling Stock Photography delivers 13 firsthand interviews from experts with sound advice for photographers to get their stock photography noticed. The guide features stock photographers, photo buyers, and stock agencies including:

  • Random House Associate Art Director Ellice Lee
  • Location stock photographer Randy Santos
  • T3 Digital Asset Manager and Art Buyer Amy Cooper
  • Creative Director Rachel Been
  • Travel stock photography veteran David Sanger
  • Leading science stock agency Visuals Unlimited
  • And many more

Each interview offers strategies to help photographers identify an effective business approach including best practices to market buyers and how to effectively keyword images to improve SEO and attract more customers.

Selling Stock Photography is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes guides on email marketing, search engine optimization, starting a photography business, and social media marketing. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit