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Email Marketing for Photographers: PhotoShelter and Emma Release New Free Business Guide

PhotoShelter and Emma release new free guide with tips to grow a photography business through email marketing

New York, NY, November 15, 2012 - PhotoShelter (, PhotoShelter, the worldwide leader in photography portfolio websites, sales, and marketing tools for photographers, today published a new free educational guide, Email Marketing for Photographers. This guide offers in-depth advice to help photographers attract more clients via email and grow their business, plus insights from leading photographers who successfully use email campaigns to stand out and generate more work. Email Marketing for Photographers can be downloaded directly here:

Photoshelter releases this guide in partnership with Emma (, a web-based email marketing service that helps businesses of all sizes -- including photographers and designers -- create, send and track stylish email newsletters and more.

Email Marketing for Photographers coaches photographers on the do's and don'ts of email marketing, including the best ways to engage an audience and get noticed by potential clients. The guide also offers example email promotions and newsletters from experienced photographers who've mastered email marketing to showcase their photography brand and bring in real business as a result.

Email Marketing for Photographers provides additional insights including:

  • 8 email marketing tips direct from photo buyers
  • 10 questions to ask before hitting send
  • A list of email service providers, what they cost, and how to pick one
  • Tips to engage an audience and establish a consistent brand

Email Marketing for Photographers is the latest in PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 23 educational guides including topics such as social media, search engine optimization, and starting a photography business. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit

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