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PhotoShelter Releases “The Photographer’s Outlook on 2013” Survey Results:

Key learnings reveal photographers’ top marketing channels to attract new clients, major sources for revenue, and expected business challenges for 2013

New York, NY, January 31, 2013 - PhotoShelter (, PhotoShelter, the worldwide leader in photography portfolio websites, sales, and marketing tools for photographers, today published results from an inaugural survey, The Photographer’s Outlook on 2013. The survey results offer an in-depth look at photographers’ top business and marketing goals, investment plans, revenue expectations, plus challenges they expect in 2013. Key learnings, including an infographic capturing major insights, can be accessed directly here:

The Photographer’s Outlook on 2013, also presented in this infographic, reveals that photographers are optimistic about this year. Although many are still challenged to find new clients, they feel encouraged about their business prospects and plan to dedicate time and resources to marketing, solidifying their online presence, and growing their bottom line.

Additional findings from The Photographer’s Outlook on 2013 survey includes information on:

Revenue and Spending:

  • 93% plan to invest to improve their photography
  • 69% expect to make most of their revenue from returning clients
  • 74% say finding new clients will be their biggest challenge


  • 54% say word-of-mouth referrals is the greatest marketing channel for finding new clients
  • 68% will focus on social media to market their work
  • 73% will use Facebook to promote their photo business

Business Tools & Planning:

  • 90% plan to improve their website
  • 76% will use Google Analytics to track and improve their website
  • 79% plan to attend more network and industry events

Alongside the survey results, there are also helpful tips and resources, including insights on marketing, business strategy, and revenue-building. Photographers can use these tips to reach more clients and grow their business in 2013.

The Photographer’s Outlook on 2013 survey consisted of 46 questions fielded in November 2012 to the PhotoShelter community, which includes users of PhotoShelter’s product and members of the photography community at large who receive PhotoShelter’s monthly newsletter. Over 5,000 professional and aspiring photographers worldwide responded to the survey.

The Photographer’s Outlook on 2013 joins PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit

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