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Growing Your Portrait Photography Business
PhotoShelter releases a new in-depth educational guide with insights to build a strong editorial and commercial portrait photography business

Seasoned photographers share tips to prepare for a shoot, get smart about negotiating, and build lasting client relationships

New York, NY, September 25, 2013 - PhotoShelter (, PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today published a new free educational guide, Growing Your Portrait Photography Business, Part II: Editorial and Commercial Portrait Photography. In this guide, business-savvy portrait photographers offer tips to target an audience, get serious about marketing, and build lasting client relationships.

Growing Your Portrait Photography Business, Part II can be downloaded directly here:

This guide also provides major insights from business-savvy photographers who shoot portraiture for families, kids, and seniors and have established thriving businesses within their communities. Use this guide as a resource to learn how to price work, create a personable brand, and influence word-of-mouth referrals.

In this guide, photographers will discover how to:

  • Prepare for a shoot, including the top questions to ask before you arrive.
  • Build connections with clients with great customer service.
  • Impress photo editors with an exceptional online portfolio.
  • Get smart about pricing and negotiating contracts and licenses.

Also hear from seasoned editorial and commercial photographers including Brian Smith, Jim Jordan and Jason Myers who share tips on shooting killer portrait photography, plus the secrets to great portrait lighting.

Those who download the guide by October 2, 2013 and will also be entered to win a Pricing and Negotiating Review package from the pricing experts at Wonderful Machine. The package includes a review of your current pricing approach, along with in-depth analysis of up to five of your recent estimates.

This guide is the second part in a two-part guide on building a portrait photography business. Growing Your Portrait Photography Business, Part I: Families, Kids & Senior Portrait Photography was released in August 2013 and includes tips from top photographers to attract a local market, price portrait packages, and build a portrait photography business from the ground up.

Growing Your Portrait Photography Business, Part II is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here:

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