deborah [at] photoshelter [dot] com
What Buyers Want From Photographers: PhotoShelter and Agency Access Release 2013 Survey Results to Help Photographers Improve Their Businesses
2013 results reveal key insights from photo buyers worldwide on marketing tactics that work, photo website do’s and don’ts, tips to get hired, plus 2013 industry trends
New York, NY, October 17, 2013 - PhotoShelter (http://www.photoshelter.com), PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today published results from their 2013 Survey: What Buyers Want From Photographers. The results deliver responses from hundreds of photo buyers and creatives worldwide who offer major insights on how they like to be pitched, photo website preferences, plus strategies to help photographers attract potential clients and get hired. The 2013 results are packaged in a comprehensive guide, alongside in-depth interviews from those at leading editorial publications and ad agencies. The guide can be downloaded directly here: http://bit.ly/1hZmBTB
For the third consecutive year, PhotoShelter releases the What Buyers Want From Photographers survey in parternship with Agency Access (http://www.agencyaccess.com/), a full service marketing agency for artists.
The buyers surveyed this year vary in their needs for photographers and photography and are from a range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publications, and corporations. Inside the guide, photographers will learn key marketing and business insights from those who hire, including that:
- 75.6% say that compared to 2012, their budgets are increasing or staying the same
- 35.4% have discovered a new photographer through social media
- 71.7% of buyers say they look at unsolicited marketing pitches that appear relevant to their needs
- 33.6% cite “easy navigation” as the most important element of a photographer’s website
Photographers will also find email and direct mail tips to help improve their marketing efforts and attract potential clients. For example, on the importance of personalizing a pitch, says one Creative Director from an advertising agency, “Make sure your email comes across as genuine.This means don’t act like a car salesman with gimmicky phrases and subject lines. Make the email personal - we can smell a form letter in seconds.”
PhotoShelter and Agency Access also partnered in 2011 and 2012 for their annual What Buyers Want From Photographers survey. The 2011 and 2012 surveys are part of PhotoShelter’s ongoing series of free business guides for photographers. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.
Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.
About Agency AccessFull service marketing for artists, Agency Access provides direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to encourage and educate artists to get the most from their marketing efforts, including access to a global database of 90,000-plus commercial art buyers at ad agencies, magazines, book publishers, in-house advertising departments, graphic design firms and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, phone marketing, consultation services and design services – makes it easy for artists to connect with the right buyers. Visit Agency Access here: http://www.agencyaccess.com
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