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Pricing Your Photography:
PhotoShelter and Wonderful Machine partner to release new free educational guide, Pricing Your Work: Photojournalism

New pricing guide coaches photojournalists on connecting with clients, fees and terms to expect, plus offers resources to help advance their careers

New York, NY, March 6, 2014 - PhotoShelter (, PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released an exciting new educational guide, Pricing Your Work: Photojournalism. This 20 page guide is filled with insights to help photographers connect with potential news clients and publications, learn what fees and terms to expect while on assignment, plus get negotiating pointers and resources to help build their careers in this field. Pricing Your Work: Photojournalism can be downloaded directly here:

PhotoShelter is releasing this guide in partnership with Wonderful Machine, a curated directory of photographers serving primarily commercial and editorial clients worldwide. Pricing Your Work: Photojournalism is the third in a series of guides with tips by Wonderful Machine’s Founder and CEO Bill Cramer to help photographers price their work and land better deals.

This guide also answers important questions for aspiring photojournalists including:

  • What are the four types of clients photojournalists typically work for?
  • How can you turn news media prospects into paying clients?
  • What are examples of fees, terms, and contracts you’ll likely encounter?
  • To what extent are rates and terms negotiable?
  • What type of insurance do you need?
  • Plus more!

Included in the guide is also a list of Twitter FAQs to address specific questions photographers might have, plus a glossary to stay on top of commonly used Twitter jargon.

Pricing Your Work: Photojournalism is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 40+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here:

ASMP’s website,, has a wide range of downloadable information, videos and webinars on sound business practices for photographers including copyright, licensing, contracts, releases, social media and more.

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit

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