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Twitter Tips for Photographers:
PhotoShelter and ASMP partner to release a new free educational guide, The Photographer’s Guide to Twitter

New social media guide coaches photographers to effectively use Twitter to build their brand and make lasting impressions with potential clients

New York, NY, April 9, 2014 - PhotoShelter (http://www.photoshelter.com), PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released an exciting new educational guide, The Photographer’s Guide to Twitter. This guide is filled with insights to help photographers use Twitter as a powerful marketing tool to engage potential customers, grow a quality following, and advance their photography careers. The Photographer’s Guide to Twitter can be downloaded directly here: http://bit.ly/jm35rltys

PhotoShelter is releasing this guide in partnership with the American Society of Media Photographers (ASMP), the premier trade association for the world’s most respected still and motion photographers, and the leader in promoting photographers’ rights.

“For many photographers looking to expand their network, Twitter has been the key to breaking into their marketplace, connecting with photography fans and potential clients, meeting experts in their field of interest, and staying on top of industry news,” says PhotoShelter CEO Andrew Fingerman. “That’s why it’s crucial for photographers to take advantage of the service to help highlight their work and establish a voice in the industry.”

Adds ASMP’s Director of Content Strategy, Judy Hermann, “Used strategically, Twitter can be a powerful promotional, networking and audience building tool but, like many other social media platforms, it’s not without some risks and potential liabilities. The information in this guide will help photographers make smart choices about how to use Twitter to grow their businesses and protect their assets.”

In this guide, photographers will also learn:

  • 10 ways to grow a Twitter following and increase engagement - including sharing behind-the-scenes photos and tweeting about what’s trending
  • Top Twitter features for businesses that will help you market your work better
  • Legal considerations before using Twitter, plus best practices to help keep your work safe
  • Tips to measure your success and determine whether your efforts are working
  • Plus more!

Included in the guide is also a list of Twitter FAQs to address specific questions photographers might have, plus a glossary to stay on top of commonly used Twitter jargon.

The Photographer’s Guide to Twitter is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 40+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

ASMP’s website, www.asmp.org, has a wide range of downloadable information, videos and webinars on sound business practices for photographers including copyright, licensing, contracts, releases, social media and more.

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.

About ASMP

ASMP is a well-known leader on current issues, regularly representing the industry on legislative matters and providing members with state-of-the-art information and education. ASMP members are recognized as a community of forward-thinking professionals. More information about ASMP is available at www.asmp.org

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