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PhotoShelter Releases “The Photographer’s Outlook on 2015” Survey Results

Study reveals 65% of photographers feel positive about their business; dives into 2015 varying goals of professional photographers and photo enthusiasts

January 29, 2015 - PhotoShelter (, PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released results from a third annual survey, The Photographer’s Outlook on 2015. The results offer insights from almost 7,500 professional photographers and enthusiasts worldwide on their top business goals and challenges for 2015, plus how they plan to market their work and spend money this year. Key learnings can be accessed directly here:

Results from The Photographer’s Outlook on 2015 indicate that there is optimism among photographers, as 65% feel positive about their prospects this year. This survey results also shed light on how professionals and enthusiasts plan to grow their presence online, find inspiration, plus challenges they anticipate in 2015.

Additionally, compared to the 2014 survey, The Photographer’s Outlook on 2015 reveals:

  • 64% of enthusiasts aspire to one day earn a majority of their living from photography, a 10% increase from last year.
  • A 150% increase among professionals turning to Instagram as their #1 social media platform.
  • A 30% increase in professionals who expect to make most of their revenue from new clients.
  • For the second year in a row, professionals and enthusiasts wrote in that they are most inspired by photographer Joe McNally.

"We’re thrilled to release The Photographer’s Outlook on 2015 survey for the third year running,” says PhotoShelter CEO, Andrew Fingerman. “We’re encouraged to learn that a majority of professionals and enthusiasts are optimistic about 2015, but as the survey revealed, we know that photographers are most challenged to find new clients. As a leader in business resources for photographers, we’re committed to continue educating the community on how to market themselves more effectively and reach the clients they want.”

The Photographer’s Outlook on 2015 was sent via email in November 2015 to the PhotoShelter community, which includes users of PhotoShelter products, as well as members of the photography community at large who receive our monthly newsletters. 7,408 photographers worldwide responded.

This is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 40+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here:

About PhotoShelter

Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit

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