PhotoShelter Survey Finds College Athletic Departments Save $30K with Better Image Asset Management
Company partners with college sports association to reveal flaws in image management, introduces NCAA compliant solution to organize, access and sell images
New York, NY – February 3, 2015 - PhotoShelter(http://www.photoshelter.com), the worldwide leader in cloud-based image asset management, today announced the results of its latest survey, conducted with the College Sports Information Directors of America (CoSIDA), of 3,000 sports information directors (SIDs) and administrators.* The survey was designed to determine whether current image asset management solutions are effective in helping SIDs and administrators achieve their goals of accessing, organizing and monetizing their sports imagery.
“CoSIDA is dedicated to empowering its members in their roles as collegiate sports public relations and communications professionals by better understanding their challenges and helping to further excellence in athletic communications," said Doug Vance, Executive Director, CoSIDA. "By gaining timely athletic communications professional and athletic leader insights, we help encourage discussions and an exchange of those ideas that can impact and enhance the role of the athletic communications professional."
The survey identifies the pain points challenging college and university athletic programs, including:
- The inability to efficiently monetize images
- Difficulty in managing large volumes of photos
- The inability to access images from anywhere at anytime
Monetizing Images: Nearly 60% of SIDs are Disappointed
- • Nearly 60% are disappointed with their current system to sell images
- • 25% want to sell NCAA-permissible image content
- • 40% want a more immediate way to access imagery
Additionally, respondents reported they would like to distribute images externally to local and national media in a timely fashion in order to help drive visibility and monetization of their images.
Needing Instant Access to Volumes of Imagery
Another key challenge SIDs face is grappling with the sheer volume of imagery. More than 60% of SIDs and administrators have image databases bigger than 750 GB, containing large volumes of images that pour in from athletic department photographers, campus photography professionals and local freelancers.
Access to images is needed for everything from the athletic department homepage, in-game image galleries or slide shows, post-game recaps, and in-game and post-game social media -- generating time sensitive and immediate demands from a large number of people who need to get images quickly.
Disorganization: More than 50% maintain images on hard drives and discs
From an organizational perspective, 70% of those surveyed said they can only access images via a computer on their local network or at their desk/ofﬁce, while 75% admit to having a storage system that makes it difﬁcult to access by the teams and individuals that need images. Most SIDs state they have systems that are inaccessible or not organized at all; 58% maintain in-house image storage on CDs, DVDs, and hard drives. These organizational challenges lead to lost or hard-to-retrieve images resulting in wasted time and extra cost in replacing images.
The PhotoSheter/CoSIDA survey identified opportunities for college athletic departments to increase their revenues and save an average of $30,000 annually -- namely through greater efficiencies with better image asset management. By eliminating or reducing repetitive activities like searching, requesting, and resizing image assets, image asset management would cut up to 50 hours of work per month for those individuals within the typical university athletic department that interact with images.
To respond to these needs, PhotoShelter has launched its newest solution, Libris, an NCAA eCommerce compliant image asset management solution. "We rely on PhotoShelter as the backbone to our archive, image delivery, and web presence,” said Alonso Nichols, Assistant Director of Photography, Tufts University. “Its ease of use, searchability, and capability for distributing images has made it indispensable to us and our clients."
Libris for College Athletic Departments
"SIDs and Administrators are leaving both marketing opportunities and money on the table,” said Andrew Fingerman, CEO of PhotoShelter. “Having thousands of photos stored in multiple locations cripples an athletic department’s ability to quickly and easily meet demand for images, especially for channels like social media. Libris can save a photo team on average 50 hours per month by removing the challenges associated with organizing, accessing, resizing and monetizing images. With Libris, SIDs and administrators can also post and sell NCAA–compliant images in real-time. 2015 is the year to maximize revenue opportunities, clear up the clutter and save time, money and stress for all departments and staff.”
Libris’ cloud-based enterprise image management system offers rich features and easy implementation adaptable for any organization’s workflow. It delivers a single, centralized image database with advanced search options so all teams can find the images they need quickly and efficiently. It also offers robust access control, visibility into image rights information, and built-in security features that prevent unauthorized downloads and usage. Organizations can set permissions, customizing how each end-user interacts with visual assets.
Libris enables teams to collaborate and work significantly faster—from upload to image selection and approval to delivery. Unlimited contributors and photographers can upload images from anywhere in the world—and administrators can manage each asset individually. High-resolution files can be sent to media and other stakeholders on the fly, right from the stadium, without the use of less-secure third-party services.
To learn more about Libris and arrange a demo, please visit to www.photoshelter.com/libris/universities.
For the complete survey results and infographic, visit www.photoshelter.com/libris/cosida.
Images. At PhotoShelter, the word means so much more than a pretty picture -- it’s about improving the way millions of image creators, brands and businesses communicate in a visual world. It’s about harnessing the power of images easily, securely and affordably -- anytime, anywhere. It’s about using media in the most efficient way possible to tell your story and engage your audience. In essence, it’s about making visual assets more useful and valuable with cutting-edge image management technology. That’s what we’ve been doing for over 10 years. More than 80,000 professional photographers and 70 leading brands trust and rely on PhotoShelter to do just that every day, with over 200 million of their image assets. To learn more, visit http://www.photoshelter.com.
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*Sports Information Directors (SIDs) and administrators surveyed represent all levels of athletics in the U.S. and Canada, including the NCAA Division I (40%), NCAA Division II (23%), NCAA Division III (26%), NAIA (8%), and other (4%). Survey results are based on a 10% response rate
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