PhotoShelter Launches Libris Business Unit; Digital Asset Management Expert Peter Krogh to Lead Product Development; Jacco de Bruijn Joins as Director of Marketing & Sales

Business Unit Continues Rapid Expansion, Aggressive Growth Trajectory

New York, NY - July 28, 2015 - PhotoShelter (, the worldwide leader in cloud-based image asset management, today announced it has launched a new business unit to support the rapid expansion and aggressive growth trajectory of its recently launched Libris visual asset management solution for organizations of all sizes. Digital Asset Management (DAM) expert and renowned American photographer, Peter Krogh, will lead the business unit’s product development efforts as Product Architect, and Jacco de Bruijn joins as Director of Marketing and Sales. The formation of the Libris business unit comes on the heels of a surge in demand for Libris, as the company doubled sales from Q1 to Q2 2015.

The company is ramping up resources for Libris as more brands and organizations realize the power of visuals across all communication channels, and their need for an easy-to-use visual asset management solution to effectively organize, collaborate and share images and video becomes paramount. Libris adoption continues to grow exponentially across industries and in particular the academia, sports, media and tourism sectors.

“Six months ago we brought Libris to market as a photo cloud library for organizations built on our decade long expertise as the world leader in professional photography cloud services,” said Andrew Fingerman, CEO of PhotoShelter. “Since launching Libris in January, the company has added over 100 new customers which is a significant testament to the value and perspective we bring to the B2B marketplace from serving the professional photography community.”

“Bringing Peter Krogh - a recognized DAM expert - to the PhotoShelter team gives Libris a distinct competitive advantage.” continued Fingerman. “As Product Architect for Libris, Peter’s understanding of digital asset management from both a photographer’s and a technologist’s perspective provides us with a unique point-of-view, helping us develop highly competitive and unique features for our growing user community. We also welcome Jacco de Bruijn, whose decade long proven track record in ramping up visibility, expanding partnerships, and increasing customer growth is a strategic addition to our team as we continue to see increased market demand. Jacco will manage and strengthen the Libris brand through an integrated marketing and sales effort.”

Peter Krogh’s DAM product and technology expertise includes several published works. The DAM Book - Digital Asset Management for Photographers outlines a system for the creation of a unified digital photo archive, the use of metadata in photographic images and storage practices for digital photos. The DAM Book has been translated to three languages and has created a worldwide demand for Krogh as a speaker and consultant.

He has served on the American Society of Media Photographers (ASMP) Board of Directors, and as the Digital Standards and Practices Chair. Krogh was a primary author and architect of, a project funded by the US Library of Congress to promote best practices in digital imaging. In 2012 he received the Library’s Individual Innovation Award. Krogh worked as a principal on the project, which provided educational material to photographers and multimedia storytellers in the developing world to help them enter the global digital content marketplace. Krogh attended the University of North Carolina at Chapel Hill, where he majored in American Studies, before developing a career as an editorial and commercial photographer.

“I am delighted to lead the Libris product development team, and to continue to share my expertise at this pivotal time in the industry when organizing, collaborating and sharing visual assets in a strategic fashion is key to how brands communicate and tell their story,” said Peter Krogh, Product Architect for PhotoShelter’s Libris business unit. “With Libris, PhotoShelter is in a powerful position to build upon the company’s track record as a trusted pioneer of cloud based photo tech and its credible voice in the professional photographer community.”

Jacco de Bruijn brings over 10 years of marketing and sales expertise to Libris. Most recently De Bruijn was Vice President of Marketing at Signpost where he was instrumental in growing the company revenue to $8M, adding 15,000 customers and helping the company ramp up to 250 employees. He implemented strategic marketing and sales initiatives generating revenue from both new and existing customers and developed strategic partnerships with Amazon, Google and Microsoft generating $1.8M gross revenue. Prior to this, De Bruijn managed marketing analysis for Gazelle and consulted domestic and international clients on strategic marketing questions at Davis Brand Capital and Globrands. De Bruijn holds a B.A. and an M.S. in International Management and Marketing from Maastricht University in The Netherlands.

“I am excited to join Libris on the upswing, and look forward to implementing strategies for continued momentum,” said Jacco de Bruijn, Director of Marketing and Sales for PhotoShelter’s Libris business unit. “I intend to work with the entire team to help communicate the value Libris brings and to accelerate awareness of the substantial benefits we deliver to all brands and organizations — to simplify their visual asset management.”

To learn more about PhotoShelter Libris visit

About PhotoShelter

Libris enables organizations to tell their visual stories, offering a simple and powerful visual asset management solution. With 10 years in the cloud and over 250 million assets managed, our cutting-edge software helps hundreds of top universities, pro sports teams, travel brands and organizations of all sizes easily organize, collaborate on, and share their photos and videos. It’s a powerful media library that will centralize your team’s assets and change the way you communicate visually. Libris is a business unit of PhotoShelter and is based in New York, NY. For more information please visit

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Ilona Mohacsi
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