We love photography.

And although taking a picture is still as simple as pressing a button, the creation and consumption of images at all levels has changed drastically in the past decade, year, and even months. Photos are currency in the social sphere — a fact that most people already knew — but it's so much easier now for a picture to be seen by one or millions.

What is a value of a photo when hundreds of millions of new photos are taken each day? What does this mean for companies using photography? What does it mean for professional photographers? What does it mean for consumers?

We created Luminance to ask the question of how photography is changing and how society is responding to that change.